Invicta - Watches from Switzerland
August 30th, 2009
In 1837, Raphael Picard was the give of the "Invicta Watch Group". The company was in the beginning founded in La Chaux-de-fonds, Switzerland. "Invicta" is the Latin expression for "Invincible". In the first decades of its existence, Invicta quickly becomes famous for its elegantly designed and functionally constructed wristwatches wrist watches.
The company was owned by Picards family for a very long time until 1991. Then Invicta was acquired by an investment company settled in the United States and their headquarter moved to Hollywood, Florida. The chief executive officer of Invicta is named Eyal Lalo. He often appears in television shows on the channel NBC.
Some of their wrist watches are still made in the United States
Invicta is still producing new types of wrist watches but they recently outsourced their manufacturing to firms in Asia and Switzerland. A tiny part of their wrist watches are produced in the United States. These wrist watches belong to a specific collection called "Made in the USA". The other wristwatches are labelled normally with the name of the country where they have been built in.
The most well-known watch collections: "Lupah" and "Pro Diver"
Probably the most famous wristwatch collections from Invicta are the "Lupah" and "Pro Diver" product lines. The "Lupah"-line is available in nearly 200.000 variations and known for its special design. Now the "Lupah Swiss Chronograph" is similar preferred by men and women. New models with changing sizes, styles and capabilities are offered at continous intervals.
"Pro Diver" is one of the first low-price series of automatic divers and has nearly generated a cult status. Moreover, Invicta offers by now a large range of models including 18 different collections – most of them are luxurious. The timepieces made by Invicta are sold international. Beside wrist watches, Invicta also develops and offers accessories like hats and bags. Invicta watches
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