An Introduction to Lead Generation Companies for Insurance Brokers
July 24th, 2009
Prior to the internet, a full percentage of an insurance underwriter’s work day was spent on the telephone, trying to acquire potential prospects. Now, insurance marketing strategies for insurance agents includesleveraging prescreened leads from insurance leadgen websites. These internet sites supply an quick and cost efficient way of gaining new customers.
Leadgen websites work by bringing together prospects interested in an insurance policy with insurance underwriters who are interested in selling them a policy. These sites collect information from each consumer using a web form, store the data and then sell the sales prospect to an agent.
With a various amount of insurance lead generation companies all selling slightly distinct products, brokers can’t always determine which one is best for them. You should look for a site that can consistently supply quality prospects with prices that can create a positive return on invested capital, a fair billing system and return policy, a way to filter your prospects and that the leads are delivered in real time.
Having an idea of what to look for in an insurance lead service can help you choose the best one. Quality is the key to attaining a good ROI. Filtering your insurance leads so that they meet specific qualifications is important lead company factor. The following thing to review at is cost. A $18 lead that becomes a client is worth a lot more than a $5 lead that doesn’t get an insurance policy. Check the refund guidelines before signing up with a insurance lead company. They should give back your money for any bogus leads you are given. Along the same vein, nearly all leadgen companies have a minimal amount needed to prefund your lead account. If the insurance lead service try to get you to pay a large amount of cash up front, you might be taking too big of a risk.
When purchasing insurance sales prospects, you shouldn’t keep all your eggs in one basket. You should test multiple insurance sales lead websites. You may see that a couple send good life insurance leads but don’t offer very good auto insurance leads. If you generate insurance sales leads from a number of lead companies, it will give you an edge against other insurance brokers and will keep the quality of your sales leads in check.
Entry Filed under: Finance Online, Limos + Other Cars, The Insurance Way